I was eagerly anticipating the 2012 Olympic travel deals that were being promoted by Air Canada. I even blogged about them and encouraged you, fine readers, to follow along and be ready to pounce on the fabulous deals. And last time around (Vancouver 2010) the deals WERE amazing.
This time, not so much.
It's 10% here, 15% there. Limited routes. Frankly, not one deal yet has raised my pulse. Nothing has given me that roller-coaster queasy "should I or shouldn't I" excitement.
So, I'm sorry. I build up your hopes.
I will still fly Air Canada. I will still tune into their upcoming promotions, share them and recommend them. If I have to make excuses or try to rationalize why the deals are lack lustre this time... well, it's hard to say. I'm not an airline insider. Simply, a bargain hunting travel junkie. But, the airline industry is a fiercely competitive business. Westjet is constantly making gains in their market share as they have been reporting record ridership this year. So, Air Canada must feel like it is in a race. You gain ground, and then you fall behind. You are constantly looking over your shoulder to see where the competition is and when you can make your move.
They are both excellent competitors. And just because I'm not awarding Air Canada any medals for their (boring) olympic deals, it doesn't mean I'm not still supporting and cheering for them. After all, I AM CANADIAN. We're nothing, as a country, and as a people, if not proud, polite and patriotic. Go Canada!
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